What are postcards?
A postcard is a printed card, usually double-sided, on a heavier stock than a flyer. One side typically carries an image or message, the other space for an address, offer or note.
Common uses
- Direct mail campaigns
- Thank-you cards packed with orders
- Invitations and save-the-dates
- Appointment reminders
- Loyalty and referral incentives
Sizes and formats
| Format | Size | Typically used for |
|---|---|---|
| A6 | 148 × 105mm | The classic postcard size |
| A5 | 210 × 148mm | More room for a message |
| DL | 210 × 99mm | Slim landscape format |
Available formats depend on production availability. Custom sizes may be possible — mention them in your enquiry.
Materials and finishes
Postcards are commonly printed on 300–400gsm board. Uncoated card can be written on easily; silk or laminated cards resist marking in the post. If you'll write on a laminated card, ask about writable finishes.
Printing options
Digital printing tends to suit shorter runs, quick reprints and personalised or versioned work. Litho printing tends to become more economical as quantities rise and gives excellent colour consistency on long runs. The right method depends on your quantity, stock and finish, and we'll suggest an approach in your quotation.
Quantities
Postcards suit both small runs (thank-you notes) and larger direct mail campaigns. For mailings, check Royal Mail size and weight requirements before finalising.
Artwork requirements
- Supply a print-ready PDF at finished size
- Add 3mm bleed to every edge
- Keep text and logos at least 3mm inside the trim
- Use images around 300dpi at final size
- Set colours to CMYK (or name Pantone spot colours)
- Embed fonts or convert them to outlines
Turnaround and delivery
Turnaround depends on the product, specification, quantity, finishing, supplier availability and delivery location. Tell us when you need your postcards and where they're going, and we'll confirm what's achievable in your quotation. We deliver to addresses across the UK.
Postcards: frequently asked questions
Can postcards be posted without an envelope?
Yes, if the design leaves room for an address and postage and the card meets postal size requirements. Check current Royal Mail guidance before mailing.
What thickness is best for postcards?
Around 350gsm is a popular choice: sturdy in the post without being bulky.
