Quick answer
Start with your stand size and venue rules, then plan a main backdrop, one or two roller banners and handouts. Design for viewing from a distance, keep key messages above table height, and order early enough to allow for proofing and delivery.
What you typically need
- A backdrop or stand graphics
- Roller banners
- A printed counter or table cover
- Brochures, flyers or leaflets
- Business cards for the team
- Presentation folders for leads
Designing for a busy show floor
- One clear message, readable from several metres
- Logo and key message high on the graphic
- Strong contrast; fewer words
- Consistent branding across every item
Timing
Lead times depend on product and supplier, plus design and proofing time. Share your show date when you enquire so we can confirm what's achievable.
This guide gives general information about commercial printing. Specifications and availability vary between production partners; we'll confirm the details for your project in your quotation. Request a quote.
