Quick answer
Digital printing transfers the image directly to paper with no plates, making it efficient for short runs and personalised work. Litho printing uses plates and ink, which adds setup but tends to become more economical as quantities rise. The crossover point depends on the product and specification.
How digital printing works
Digital presses print directly from a file, much like a large, high-quality office printer. Because there are no plates, each sheet can be different — useful for variable data such as names or addresses.
How litho printing works
Litho (offset lithography) transfers ink from a plate, via a rubber blanket, onto paper. Making plates takes time, but once running, litho presses are fast and consistent, and can print Pantone spot colours.
Side-by-side comparison
| Digital | Litho | |
|---|---|---|
| Setup | Minimal | Plates and make-ready |
| Short runs | Usually more economical | Setup cost spread over few copies |
| Long runs | Unit cost stays fairly flat | Usually more economical |
| Personalisation | Straightforward | Not practical |
| Spot colours | Simulated in CMYK | True Pantone inks available |
What printing method is best for 5,000 leaflets?
At around 5,000 leaflets, litho is often competitive, but it depends on size, paper and whether you need versions. Ask for a quote and we'll suggest the most suitable method for your specification.
This guide gives general information about commercial printing. Specifications and availability vary between production partners; we'll confirm the details for your project in your quotation. Request a quote.
